Case Studies

Creative Manager April 2022 - July 2023
Graphic Designer October 2021 - April 2022
Simple Solar Visual Case Study

• Orchestrated a comprehensive rebranding for Simple Solar, earning the renewable energy company a spot as the 44th fastest-growing private company by Inc. 5000, and acquiring the nickname “The Nike of Solar” within the clean energy world.
• Led the UI redesign and UX restructuring of the company’s website, focusing on user experience and aesthetics which resulted in an over 800% surge in traffic, attracting over 1,000 potential new sales recruits and new customer visitors monthly.
• Elevated digital presence by creating unique content, utilizing graphic design, motion graphic, hand drawn typography, video production, enhancing engagement and follower growth across social media platforms and over 250k video views.
• Managed, directed, shot, and edited the Solar Education Series, demystifying going solar for homeowners and fostering trust and transparency.
• Leveraged 10+ years of fashion design experience to develop a diverse merch line and e-commerce shop, boosting brand visibility, sales presentation, and generating a profit.
• Fostered collaboration and alignment within my marketing team and other cross-functional teams, conducting weekly meetings to discuss projects, resolve issues, and ensure the success of creative projects.
• Directed large-scale design for the entire vehicle fleet and crew uniforms as the company initiated on-roof solar installs, enhancing a recruitment tool and brand presence effectively.
• Creative writing for informative blog articles and engaging social media posts.
• Developed the Simple University learning platform, blending traditional online learning methods through video with AI techniques to provide immersive and in-depth knowledge to the sales team recruits, reducing turnover rates and increasing sales.

Creative Director January 2014 - Present
Pete Bradford Designs Visual Portfolio

• Successfully delivering innovative design solutions for over 250 clients, ranging from non-profits and civil rights movements to renowned brands in the fashion industry, specializing in the creation of streetwear collections.
• Proudly serving a diverse and distinguished clientele including Google, Zumiez, Airwalk, Anti Social Social Club, Fashion Nova, and The Rocket Summer, elevating their brand identities, designs, and visual presence.
• Select Non-Profit Clients; The Women's Emergency Network, Project Sanctuary (Domestic Abuse Treatment Center), The Florida Access Network (Abortion Funds), and Positively Groundfish (Oceanic Conservation and Sustainability).
• Achieving a substantial gross net income of $800k to date in under a decade of contracted projects, reflecting the premium value and high demand for the provided design services.

Senior Graphic Designer December 2020 - Present
RAW Pigments Visual Case Study

• Revitalizing and policing RAW Pigments' visual identity by resolving branding confusion with unique, visually striking visuals, now acclaimed in the industry.
• Leading product design, focusing on aligning exterior pigment packaging with the premium quality of the pigments, increasing sales by 275% since repackaging three years prior.
• Enhancing digital presence, by conceptualizing and producing distinctive content for social media and web, focusing on customer awareness and brand consistency.
• Crafting cohesive marketing materials such as magazine ads, banners, price guides, posters, business cards, and catalogs, enhancing brand appeal to the target demographic.
• Receiving industry recognition, with the rebrand receiving accolades at trade shows and from industry peers, reflecting effective design and market appeal of the products.
• Creating booth display design and art for large-scale banners attracting in-person customers at trade shows and industry events.
• Filming, directing, and producing an interview series remotely with sponsored and supported artists across the globe, to further aid in marketing efforts by gathering user-generated testimonials about the products, solidifying trust in the brand.

Creative Director and Cofounder June 2013 - June 2018 (Sold Company)
Newaza Apparel Los Angeles Visual Case Study

• Conceptualized and Co-Founded Newaza, evolving it from a living room idea to a global sensation in jiu-jitsu fightwear, achieving over $300k in annual wholesale in annual wholesale and worn by celebrities like Charlie Hunnam, Tony Ferguson, and Anthony Bourdain.
• Pioneered a unique fusion of punk, skate, streetwear, and jiu-jitsu culture to craft an unprecedented apparel line, blending parody, humor, and modern aesthetics to create distinctive street clothes, setting the brand apart in a saturated market.
• Developed and implemented engaging social media campaigns, showcasing the distinctive apparel and fightwear designs, enhancing brand visibility and providing an immersive and cohesive customer experience, contributing to the brand’s global recognition and success.
• Orchestrated the conception and execution of innovative fightwear designs, including rashguards and gi’s, achieving global acclaim and becoming coveted collector's items amongst practitioners, setting new standards in the industry.

Administrative Coordinator December 2011 – May 2013
Wyndham Indio Marketing and Sales Department

• Contract Processing
• Collateral Purchasing
• Marketing Document Procurement
• Premium Accounting
• IT Solutions
• Sales and Financial Reporting

SCA Clerk II  May 2008 – December 2011
BAE Systems Technology Solutions San Diego Field Technical Unit

• IT Solutions
• Purchase Order Processing
• Data Entry
• Inventory Management
• Document Procurement
• Security Clearance (Level Secret)

Deployment March 2010 – August 2010
BAE Systems Technology Solutions Joint Base Balad, Iraq

• Logistical Support in Warzone
• Adaptation to High-Risk Conditions
• Mission Commitment